MAIXIMISE THE POTENTIAL SALE OF A NATHERS 7+ RATED DWELLING

Tips for Marketing Your 7+ Star Rated Home:

1. Highlight Energy Efficiency: Emphasize the energy-saving features and low running costs of your 7-star rated home. Showcase how the high energy efficiency leads to reduced utility bills and a smaller environmental footprint.
 
2. Promote Comfort and Health Benefits: Discuss the superior thermal comfort and indoor air quality improvements that come with a 7-star NatHERS rating. Potential buyers will appreciate the enhanced living experience and health benefits of an energy-efficient home.
 
3. Showcase Sustainable Features: Highlight any sustainable features incorporated into the design of your home, such as improved glazing and insulation, thermal mass elements, solar panels, energy-efficient appliances, and water-saving fixtures. These green features add to the overall appeal of the property.
 
4. Provide Energy Performance Data: Share the NatHERS certificate and energy rating report with your real estate agent to substantiate the energy efficiency of your home. Buyers value concrete data that demonstrates the property's performance.
 
5. Professional Photography and Marketing Materials: Invest in high-quality photography and marketing materials that showcase the energy-efficient features and sustainable design of your home. Visual appeal plays a crucial role in attracting potential buyers.

Discuss with Your Real Estate Agent: 

1. Energy Efficiency Features: Brief your agent on the energy-efficient features of your home and how they contribute to the high NatHERS rating. Ensure they understand the value proposition of a 7+ star rated property.
 
2. Market Positioning: Collaborate with your agent to position your home in the market as a premium, energy-efficient property. Discuss pricing strategies that reflect the added value of the high energy performance.
 
3. Target Audience: Identify potential buyers who prioritize sustainability and energy efficiency. Tailor marketing campaigns to reach this specific demographic and highlight the benefits that matter most to them.
 
4. Educate the Agent: Educate your real estate agent on the benefits of a 7-star NatHERS rating and why it sets your home apart from others in the market. Equip them with the knowledge to effectively communicate these advantages to potential buyers.
 
By effectively marketing your 7+ star rated home and collaborating closely with your real estate agent, you can position your property as a desirable, sustainable investment that commands a premium resale value in the market.